About this Ventana Research Dynamic Insights

Sales and Operations Planning (S&OP, sometimes called Integrated Business Planning) is a management discipline that enables executives to assess trade-offs between multiple interdependent business components: demand and supply market opportunities, customer service, inventory investments, production capabilities, supply availability and distribution constraints. The objective is to produce a plan that best fits the company’s strategy and opportunities. S&OP addresses problems that result from uncoordinated and unbalanced decision making in sales, marketing, operations, manufacturing, supply chain product development and finance. The S&OP process amalgamates results from a group of connected planning processes to mediate a balanced solution. Please answer the 13 questions below and you'll receive our customized Dynamic Insights.

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