Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

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        Digital Marketing

        Quote.svg

        By 2026, one-third of marketing teams will abandon legacy marketing technologies for improved frictionless interactions and digital experiences across all channels and devices.
        Mark Smith

        Mark Smith

        Partner, Head of Software Research

        The 21st century norm

        Our expertise comes from our research that is not found anywhere else in the industry. It can help you make Digital Marketing impactful to your organization. Consider these insights as you look to assess and improve your Digital Marketing efforts.

        Definition

        The marketing of products and services digitally is transitioning organizations’ investments as well as their priorities, using emerging tools and technologies to focus more effectively on how to attract and engage customers.

        Research Fact

        55% of organizations said dedicated apps enabled them to explore all implications of scenarios in planning, compared to only 40% using spreadsheets.

        Best Practice

        Marketing software can't be siloed any more. To create effective plans, ensure marketing software integrates with all levels of a business, from CRM & revenue management to customer service tracking.

        How we can help

         

        Consulting

        Consulting where we deliver expert guidance with our experience, expertise and market research through workshops and assessments for better business outcomes.

        Advisory

        Advisory through our proactive and informed expert advice and insights for optimization of decisions through our Ventana On-Demand service designed for value every month of the year.

        Research

        Research enables insights from our industry analyst team and market research with our Benchmark Research, Dynamic Insights and Value Index research products that provide facts for decisions.

        Education

        Education in a range of business, technology and vertical industry topics through our publishing of digital content in mediums and styles for impactful insights across an entire organization.

        Ready to engage?

        We provide insights and guidance across business and technology. We can help your organization; the first step is to reach out to a member of our team and see how we can help.