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Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Customer Journey Management
Software Provider and Product Assessment
Customer Journey Management
Customer Journey Management (CJM) software is a component of broader experience management platforms that allows organizations to design the pathways that customers take as they interact with businesses. The underlying metaphor behind managing customer experiences is that of the journey: customers follow a path through distinct stages, with different needs and modes of contact at each stage. The default mode for controlling experiences has long been to react to what the customer does and, to a great extent, build an enormous and costly infrastructure around having to wait for customers to decide to engage.
CJM software helps automate that process. It makes the reactive processes smoother and easier, and uses the information gathered about interaction context to provide context for agents, self-service systems and anyone else in the organization who faces the customer. CJM turns the passive act of responding to service calls into a deliberate, organized effort at optimizing customer experiences, and through that, relationships.