Recent research shows that over half of organizations (57%) are re-assessing how to manage information associated with products. With 48 percent of organizations utilizing line of business IT budgets to fund PIM projects, it is essential to make projections that can establish the case for a smart investment. The potential benefits and outcomes of an investment should be obvious -- reducing time and costs, along with resources, while mitigating the risks of errors that increase cost and decrease customer satisfaction.

Listen to Mark Smith, CEO & Chief Research Officer at Ventana Research, as he covers the top five reasons for building a business for PIM. Mark will discuss:

  • Real-world business cases and the top factors driving PIM investments.
  • How your organization can assess your current approach and implement a smarter strategy.
  • How to build concrete evidence that clearly communicates where improvements are needed to increase revenue potential.