Ventana Research undertook this first independent, rigorous primary research in Recurring Revenue makes clear that organizations increasingly are choosing to adopt this model to increase revenue and improve their customers’ experience. Pioneered by telecommunications service providers, the recurring revenue business model involves periodic sales and billing transactions based on a prior agreement; it has now been adopted across an array of industries including software, entertainment and the delivery of other digital services.

Listen to Robert Kugel, SVP and Research Director at Ventana Research as he details the key insights and provides best practices from our new benchmark research, Recurring Revenue.