For both business and consumers, renting product and service assets on a recurring basis may be easier and less expensive than buying them outright. For providers, recurring revenue establishes a regular income stream as long as the customer continues to use the service. To ensure that, though, businesses must build an ongoing relationship in which they handle interactions smoothly and maintain customer engagement throughout the life cycle.The Recurring Revenue benchmark research explores this business strategy, and the executive summary provides context and understanding behind a successful implementation.