Location Analytics is defined as the integration, access and use of geographic information and technology to help consumers and businesses to take action and make decisions efficiently and effectively. In addition, using this technology can add value to important technological innovations including business use of big data, collaboration, mobile technology and business analytics. The technology combines geographic information with a variety of business systems, including enterprise resource planning (ERP), customer relationship management (CRM) and supply chain management (SCM), from the Internet, websites and databases, making it easier to leverage and capitalize on existing technology.
Adopting Location Analytics can provide a real competitive advantage if the right technology is applied properly to business processes. But the technology alone will not deliver the desired benefits when an organization’s people and processes are not ready or lack the experience to fully use it. Listen to Mark Smith, CEO and chief research officer at Ventana Research for a live webinar as he details the key insights and provides best practices from the new Ventana Research benchmark research, Business Trends in Location Analytics.
You'll learn about:
- Best practices for the implementation and use of location analytics.
- How to build a business case for investment in new technologies.
- How to choose the best applications to fit your needs.
- Next steps to take to build a comprehensive strategy for the use of location analtyics.