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The need for organizations to operate smarter requires insights derived from analytics through process and technology. Analytics paired with data science advances the sophistication of the organization introducing techniques such as discovery, machine learning, predictive analytics and visualization. Accessibility is increasing through cloud computing, mobile technology and collaboration making the data easier to consume by different mediums and natural language presentation formats.

Ventana Research offers guidance on analytics to help organizations apply analytics technology to help derive its optimal value. Going beyond earlier methods of business intelligence, dashboards and reports is essential to ensure that everyone is able to not only access analytics, but act on them to optimize their business.

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By 2025, 9 in 10 analytics processes will be enhanced by AI and machine learning to streamline operations and increase the value that can be derived from data.

David Menninger

David Menninger

SVP & Research Director
By 2025, 9 in 10 analytics processes will be enhanced by AI and machine learning to streamline operations and increase the value that can be derived from data. 
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By 2026, one-half of organizations will adopt an analytic operations approach similar to, and integrated with, their data operations processes to enhance responsiveness and agility. 
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By 2025, 6 in 10 organizations will include guided analytics processes and storytelling capabilities to help create and deliver insights for line of business personnel. 
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Through 2025, the majority of the workforce in more than one-half of organizations will still not be using analytics and BI and therefore will not be executing their roles optimally. 
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By 2025, 8 in 10 business intelligence vendors will include augmented intelligence to make analytics more robust and easier to use.
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Through 2025, less than one-third of analytics vendors will include driver-based planning capabilities making decision intelligence more difficult.
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Through 2026, one-half of analytics vendors will incorporate AI/ML to identify the most relevant performance metrics that achieve strategic and operational objectives.
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Through 2025, fewer than one-third of analytics vendors will offer off-the-shelf analytics that facilitate the use of established environmental metrics to measure and report ESG performance.
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Through 2025, AI and machine learning approaches will remain largely independent of business intelligence approaches requiring three-quarters of organizations to maintain multiple, separate skill sets. 
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Through 2025, governance issues will remain a significant concern for more than one-half of organizations, limiting the deployment and therefore the realized value of AI and machine learning models. 
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Through 2025, 9 in 10 vendors will expand the reach of analytics with further investment in both natural language processing and embedded analytics capabilities. 
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By 2026, more than one-half of organizations using AI and machine learning will have adopted MLOps.
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By 2026, one-half of organizations will deploy chatbots and other conversational experiences as a standard BI system capability making it easier for line of business personnel to derive value from analytics. 
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Through 2025, one-third of organizations will replace legacy business intelligence tools and establish analytic platforms that are collaborative and utilize natural language as the method to inform and guide business professionals. 
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By 2025, 8 in 10 BI software platforms will include collaborative capabilities designed to support organizations’ decision-making, task management and compliance requirements associated with analytics. 
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By 2025 three-quarters of BI software platforms will include augmented intelligence capabilities based on AI and machine learning making their products easier to use and more effective.
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By 2026, more than two-thirds of line-of-business personnel will have immediate access to cross-functional analytics embedded in activities and processes helping to make operational decision-making more efficient and effective. 
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By 2026, more than one-half of embedded analytics processes will include artificial intelligence and machine learning algorithms to improve line-of-business decision-making. 
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Through 2025, one-third of organizations will adopt embedded analytics to support their CI/CD processes providing more agility and better governance to their analytics processes.
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Through 2025, conversational experiences involving analytics will improve organizations’ use of data but for three-quarters these experiences will remain primarily text-based rather than voice-based. 
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By 2025, one-half of organizations will adopt natural language processing as a component of improving digital experiences for business professionals who desire conversational methods of interaction. 
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By 2026, one-half of conversational analytics will incorporate multilingual capabilities to support a larger portion of organizations’ employees. 
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By 2026, more than one-half of organizations will include natural language generation to increase the reach and consistency of their analytics.
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Through 2025, 1 in 4 organizations will look to streamline operations by exploring process mining to optimize workflow and business processes. 
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By 2025, one-half of organizations will examine methods to gain intelligence on the events and activities of people and machines, elevating the importance for process mining technology. 
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Through 2025, process mining will remain primarily associated with major software vendor applications requiring customization to mine the preponderance of business processes. 
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By 2025, 8 in 10 process mining platforms will incorporate AI and machine learning to examine and improve existing business processes.
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By 2025, one-half of organizations will incorporate streaming analytics into their business processes enabling faster response to opportunities and threats. 
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Through 2025, one-third of organizations will advance their streaming analytics to be more real-time through integration of event-processing systems to guide timely interactions. 
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By 2025, 9 in 10 business intelligence platforms will incorporate streaming analytics to mix historical analyses with real-time or near real-time analyses. 
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Through 2025, alerts and notifications will be the primary action resulting from streaming analytics informing individuals of opportunities and threats in the market.
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Analyst Perspective
Wiiisdom Automates Analytics Operations for Trusted Analyses

Wiiisdom offers analytics governance software to automate analytics operations, enabling a self-service culture while limiting risks.

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Analyst Perspective
Advanced Analytics Enable More Informed Decision-Making

Maximizing advanced analytics may require specialized skills, but the results add value to decision-making across the organization.

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Research Perspective
The Future of Automation in the Enterprise

There is great value to automating business processes, since manual processes can be error-prone and inefficient.

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Analyst Perspective
Prevedere Provides Predictive Insights with Analytics and Planning

Prevedere planning software helps organizations create forward-looking predictive models that help mitigate risk and navigate market volatility.

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Analyst Perspective
The 2023 Market Agenda for Analytics: Empowering Workforces to Engage

The 2023 Market Agenda for Analytics spotlights how organizations can utilize this high-value digital tool to drive performance and operations.

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Research Perspective
Agile Analytic Applications in the Cloud

Embedded analytics should be deployed as part of an approach that includes investments into technologies that make analytics easier to use.

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Analyst Perspective
Oracle Links Analytics and Business Intelligence in the Cloud

Oracle Analytics Cloud is a unified platform that manages analytics and business intelligence across multiple environments and devices.

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Analyst Perspective
Make Intelligent Decisions with Decision Intelligence

Decision intelligence is an emerging concept for integrating business data to compare the implications, likelihood and risks of different scenarios.

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Analyst Perspective
Master Metrics with Kyligence Zen

The Kyligence Zen platform creates and manages metrics in a semantic model, providing the discipline to improve analytics and governance processes.

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Value Index
Analytic Data Platforms Value Index 2023

As organizations strive to be more data-driven, increasing their reliance on data as a fundamental factor in business decision-making, the importance of the analytic data platform has never been greater.

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Analyst Perspective
Recognize and Plan for the AI and Machine Learning Skills Gap

A lack of specialized skills prevents most organizations from utilizing AI/ML; the answer is to invest in both automated analytics and data scientists.

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eBook
Evolving Requirements for Embedded Analytics

The migration to cloud and hybrid platforms is changing the way organizations handle analytics.

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Market Perspective
BD Earns 2022 Digital Leadership Award in Analytics with ThoughtSpot

BD earned the 2022 Annual Digital Leadership Award in Analytics for using ThoughtSpot’s embedded analytics engine to advance insights into patient care.

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Analyst Perspective
Sisense is Sensible for Embedded Analytics and BI

Organizations that bring self-service and embedded analytics to their workforce increase the value of their data and enhance overall productivity.

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Market Perspective
Sainsbury’s Earns 15th Annual Overall Digital Leadership Award with MicroStrategy

Sainsbury’s earned the Ventana Research 2022 Overall Digital Leadership Award for its work with MicroStrategy to transform and democratize analytics.

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Analyst Perspective
IBM Builds on Analytics and BI Foundation

IBM’s analytics technology simplifies data access for self-service applications, producing business decisions informed by insights, not guesswork.

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White Paper
Essential Requirements for an Analytics Platform

Organizations collect vast amounts of data every day, utilizing business intelligence software and data visualization to gain insights and identify patterns and errors.

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Analyst Perspective
Mind the Gap Between Data and Analytics

When organizations adopt best practices to connect their data and analytics efforts, it maximizes the value of the data and promotes peak performance.

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Analyst Perspective
MLOps: A Disciplined Approach That Increases Organizational Agility

MLOps helps streamline processes necessary to deploy and maintain artificial intelligence/machine learning models.

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Market Perspective
MicroStrategy Expands Flexibility to Access and Embed Analytics and BI

MicroStrategy’s analytics and BI software turns data into analytical applications, delivering greater business intelligence through improved data solutions.

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Analyst Perspective
Celonis Improves Business Processes with Process Mining

Celonis offers an execution management system platform to enhance business performance by locating and fixing process issues.

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Analyst Perspective
Process Mining Improves Business Processes

Process mining is defined as the analysis of application telemetry including log files, transaction data and other instrumentation to understand and improve operational processes.

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eBook
Information Requirements Across the Organization

Organizations need a broad range of analytics to make data-driven business decisions that give them a competitive advantage. But in the face of data complexity challenges, it can be a struggle to make sense of what’s actually going on across the busi

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Analyst Perspective
Augmented Intelligence Reduces Dependency on AI/ML Skill Sets

Business intelligence has evolved. It now includes a spectrum of analytics, one of the most promising of which has been described as augmented intelligence. Some organizations have used the term to describe the practical reality that artificial intel

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Market Perspective
The Benefits of Cloud Analytics are Winning Converts

With the increasing exodus from on-premises solutions, organizations are migrating towards cloud computing for data analytics. Cloud computing supports rapid growth, collaborative analysis and real-time insights without requiring large capital invest

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Analyst Perspective
Palantir Operationalizes Analytics and Data for Actions and Decisions

Organizations are managing and analyzing large datasets every day, identifying patterns and generating insights to inform decisions. This can provide numerous benefits for an organization, such as improved operational efficiency, cost optimization, f

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Analyst Perspective
Embed Analytics for Greater Reach and More Responsiveness

When I looked at the state of analytics recently, it was clear that analytics are not as widely deployed within organizations as they should be. Only 23% of participants in our Analytics and Data Benchmark Research reported that more than one-half of

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Viewpoint
Give Business Analysts Better Choices for BI on Data Lakes

Big data is valuable. Our benchmark research shows that using big data analytics results in better communication, better alignment of the business, a competitive advantage, better responsiveness and decreased time to market.

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Webinar
Webinar: Evaluate Analytics and Data Vendors for Successful Outcomes

In this webinar, David Menninger, SVP and Research Director of Analytics and Data Research at Ventana Research, will share his insights on the analytics market and an understanding on how to successfully evaluate existing and potential new vendors.

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VentanaCast
Expanding Your Analytics Audience

In an ideal world, all employees serving across all job functions would be able to access and analyze all the information they need with ease.

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VentanaCast
Delivering Data and Analytics to HR and Finance

In many cases traditional data warehouses and analytics are so disconnected from the business applications that it is difficult to use them to make well-informed decisions.

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VentanaCast
Delivering Value with Packaged Analytics

All organizations are becoming data driven today. The key question is how to use your data to improve your bottom line.

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Webinar
Webinar: Digital Age of Data Intelligence

The age of data is here, and all that data has become integral to an organization’s ability to grow and thrive. However, companies struggle with combining data science and technological advancements to establish data intelligence that is unified, sop

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Infographic
Adopting Contact Center in the Cloud

Early telephony-based call centers were built using proprietary on-premises systems. As companies added additional channels of engagement, call centers evolved into contact centers. Today vendors are providing cloud-based contact centers that manage

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Viewpoint
The Digital Potential of Data Intelligence

The digital age of data has dramatically transformed organizations by providing the insights that are necessary to confidently make decisions and take action.

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Viewpoint
Scalability and Flexibility Critical to the Modern Data Warehouse

Today’s fast-paced world requires responsiveness in all types of interactions with customers, prospects, partners and employees.

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Analyst Perspective
Qlik Advances Self-Service Analytics and Business Intelligence

The analytics and business intelligence market landscape continues to grow as more organizations seek robust tools and capabilities to visualize and better understand data. BI systems are used to perform data analysis, identify market trends and oppo

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Q&A
Moving Analytics to the Cloud

Dave Menninger of Ventana Research answers questions and shares research on the adoption of cloud-based analytics. He addresses the latest trends and best practices for helping organizations adopt cloud analytics including the role that AI and IoT pl

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White Paper
Enhance Analytics Performance and Impact in the Cloud

This we already know: Data is moving to the cloud. As cloud applications have been adopted, this has meant that many critical sources of data for analytics now or soon will live in the cloud.

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White Paper
Why Data and AI Matter in Sales

Revenue growth is a key indicator of competitive success. This is a given, yet for many companies, competing successfully is becoming more difficult.

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White Paper
Avoiding Cloud Data Cost Overruns

The anticipated benefits of cloud computing have encouraged organizations to accelerate adoption of cloud-based applications and services. Data and analytics are no exception, especially as more and more of an organization’s data resides in the cloud

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White Paper
Key Requirements for Building Analytic Applications

The ultimate objective of analytics in organizations is to improve operations with better, fact based decision making. But doing so requires that decisions are made within the proper context so they are relevant and accurate.

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White Paper
Embracing Modern Data Governance Practices

For too long, data governance has been about preventing people from doing things with data. Yes, restrictions and controls over data are absolutely necessary and should be part of every organization’s information architecture.

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White Paper
Decoupling the AI/ML Pipeline for Scale

Artificial intelligence and machine learning (AI/ML) are extremely valuable to organizations. Our research shows that AI/ML help organizations gain a competitive advantage and improve customer experiences, and have a direct impact on the bottom line,

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White Paper
The Contact Center and AI

Contact centers generate an enormous amount of data in the course of handling customer interactions. Every connection and call are tracked, creating a web of information that includes details of what happened, when it happened, who participated, and

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White Paper
Cloud-Based Architecture for Data and Analytics

Organizations today increasingly are choosing to store their data and perform their analyses in the cloud. Our research finds that almost one-half (49%) of organizations are already using cloud-based analytics systems, and data is being migrated to t

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White Paper
Empowering Business Users with Self-Service Analytics

Due to the importance of workforce and financial insights to overall business operations, improvements an organization can make to the analytics capabilities within the Human Resources and Finance functions will have wide-ranging impacts for the enti

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White Paper
Empowering Line-of-Business Employees with Packaged Analytics Applications

Line-of-business personnel in today’s organizations increasingly have high expectations for how they can use data as they carry out their responsibilities. They want contextual, role-specific information delivered to them at the optimal point of impa

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Viewpoint
Can Your Data Keep Up with Your AI and ML Efforts?

As data volumes and data velocities increase, more and more decisions involving that data are being made using artificial intelligence and machine learning (AI and ML) technologies. However, operationalizing AI and ML models requires a dynamic, moder

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White Paper
Data Warehouses Meet Data Lakes

For decades, organizations have recognized the need to perform analyses that draw upon information from various parts of an organization.

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White Paper
Data and AI Governance for Trusted Insights

Analytics are critical to the efficient and effective operation of most modern organizations; to that end, trusted analytics require trusted data.

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White Paper
New Approaches to Master Data Management

Accurate data is critical for business processes and operations. Billing customers, for example, requires accurate information regarding the product or service, prices, customer names and addresses and personnel authorized to use the product or servi

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White Paper
Unlocking the Promise of Artificial Intelligence and Machine Learning

Artificial Intelligence and Machine Learning (AI/ML) have quickly become difference makers for organizations looking to develop a competitive advantage.

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White Paper
A Practical AI Strategy for FP&A

The use of artificial intelligence (AI) that harnesses machine learning (ML) will be the single most important trend in business software this decade because it can multiply the investment value of such applications and provide software companies an

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White Paper
Intelligent Insights for Everyone, Everywhere

In today’s dynamic business environment, organizations cannot fly blindly and expect to succeed. There is a trove of internal and externally sourced data available to organizations that can and should be used to improve decision-making.

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White Paper
Optimize Analytical Processing

Apache Spark and massively parallel processing (MPP) analytical databases are designed for different things. The first generation of “big data” architectures relied upon the distributed Hadoop and MapReduce framework for analytical processing. This f

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Research Perspective
Selecting a Platform for Enterprise Cloud Data Integration

Integrating cloud-based data with data inside the enterprise is increasingly important to many organizations, yet many rely on exporting data to spreadsheets and text files for this purpose. But these are outdated approaches that cannot provide eithe

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White Paper
Intelligent Automation in the Cloud

Robotic Process Automation (RPA) has evolved considerably beyond its original purpose of automating routine tasks to become a core technology for the intelligent automation of all parts of an organization, from the front office to the back office.

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Research Perspective
Embed Analytics for More-Informed Decisions

Self-service analytics is a goal for most organizations, but in many cases it has not become a reality. Just two out of five organizations (40%) report that users can analyze data without the assistance of IT. Yet those who are able to operate withou

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Research Perspective
Gaining an Edge in Banking with Business Analytics

Business analytics today involves far more than reports and spreadsheets. But despite significant investments in business intelligence (BI) software, many midsize banks continue to operate with a limited set of analytic capabilities, focused largely

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Research Perspective
Innovation Needed in Enterprise Mobility for Business

Mobile devices have become part of our lives. Two-thirds of the world’s population is connected via one of these devices and 2017 saw more than 5 billion mobile subscribers around the world, according to the trade organization GSMA.

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Research Perspective
The Imperative for Integrated Planning

The purpose of planning is not planning; it is decision making. And the purpose of reimagining operational planning as a continuous, connected process is to deliver business value, making these processes faster, more agile and more intelligent so tha

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Research Perspective
The Case for Buying vs. Building an Embedded Analytics Platform

For decades, analytics have been separated from the business processes they are intended to support, primarily because productivity tools and applications that help workers complete their tasks have required IT intervention. Since the very purpose of

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Research Perspective
The Impact of AI on Finance and Accounting

Futurists and software vendors have been pointing to a day when artificial intelligence (AI) using machine learning (ML) will perform miracles such as providing life-saving diagnoses and recommending treatments for even rare diseases in seconds.

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Research Perspective
Moving from Batch to Event Streaming

Operations are continuous in most organizations today and so too is the data these operations generate.

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eBook
Collecting and Managing IoT Data for Analytics

While the Internet of Things (IoT) may still be unfamiliar to many consumers, businesses are well aware of its potential. More than 90% of participants in our research said that IoT is important to their future operations.

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eBook
Building a Business Case for Mobile Applications

Attaining the level of success your organization deserves today requires mobile applications that can enable workers to fulfill their role and responsibilities at any time and any place with smartphones and tablets.

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eBook
Simplify your Data and Analytics Architecture for Faster Insights

Organizations face increasing competition and compressed time frames that require intelligent use of all available data.

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Analyst Perspective
Expanding the Analytics Continuum: From Analysis to Action

I often use the term “analytics” to refer to a broad set of capabilities, deliberately broader than business intelligence. In this Perspective, I’d like to share what decision-makers should consider as they evaluate the range of analytics requirement

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eBook
Operationalize AI at Scale with MLOps

Organizations are proving that artificial intelligence (AI) is valuable. Our research shows that the most common benefits reported by participants include gaining competitive advantage and improving customer experiences.

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eBook
Boosting Production Quality with Advanced Analytics

Manufacturers today recognize the relationship between production quality and the bottom line. Quality is integral to overall operational processes and yields.

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eBook
Five Key Requirements of an External Data Platform

External data can be valuable to many organizations. It can enrich the internal data that an organization collects and analyzes about its customers, prospects and partners.

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eBook
The 2020 Vision: The Next Decade for Enterprise Analytics

To gain the full benefit of the insights analytics can deliver, organizations need to embrace a new approach, one that will make the analytics not only useful but meaningful to each individual whose work can benefit from them.

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Market Perspective
Pyramid Analytics Earns Analytics Digital Innovation Award for 2022

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our

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Analyst Perspective
Tableau Brings Business Intelligence to Business Users

Organizations are collecting vast amounts of data every day, utilizing business intelligence software and data visualization to gain insights and identify patterns and errors in the data. Making sense of these patterns can enable an organization to g

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Analyst Perspective
Zoho Unifies Data and Analytics

Organizations are continuously increasing the use of analytics and business intelligence to turn data into meaningful and actionable insights. Our Analytics and Data Benchmark Research shows some of the benefits of using analytics: Improved efficienc

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Analyst Perspective
Semantic Models Benefit Analytical Processes

I’ve never been a fan of talking about semantic models because most of the workforce probably doesn’t understand what they are, or doesn’t recognize them by name.

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Analyst Perspective
Domo Enables Real-Time Collaboration for Analytics

Organizations are constantly trying to streamline and optimize business data to solve complex problems and identify opportunities to increase revenue and accelerate business growth.

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Analyst Perspective
Kyvos Accelerates Business Intelligence in the Cloud

Our Analytics and Data Benchmark Research finds some of the most pressing complaints about analytics and BI include difficulty integrating with other business processes and flexibility issues.

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Analyst Perspective
Data and Analytics Processes: Can We Get Personal?

There is a fundamental flaw in information technology, or at least in the way it is most commonly delivered. Most technology systems are developed under the assumption that all people will use the system primarily in the same way. Sure, there are som

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Analyst Perspective
Denodo Advancing Data Virtualization in the Cloud

Organizations have been using data virtualization to collect and integrate data from various sources, and in different formats, to create a single source of truth without redundancy or overlap, thus improving and accelerating decision-making giving t

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Analyst Perspective
Don’t Rely on Dashboards for Real-Time Analytics

I have written previously that the world of data and analytics will become more and more centered around real-time, streaming data. Data is created constantly and increasingly is being collected simultaneously.

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Analyst Perspective
Working Across the Aisle in Analytics: Involving IT and LOB

For years, maybe decades, we have heard about the struggles between IT and line-of-business functions. In this perspective, we will look at some of the data from our Analytics and Data Benchmark Research about the roles of IT and line-of-business tea

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Analyst Perspective
Natural Language Processing Enables Self-service Analytics & BI

Natural language processing (NLP) is a field that combines artificial intelligence (AI), data science and linguistics that enables computers to understand, interpret and manipulate text or spoken words. NLP includes generating narratives based on a s

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Analyst Perspective
Improving the State of Analytics in Organizations

Despite all the advances organizations have made with respect to analytics, our most recent research shows the majority of the workforce in the majority of organizations are not using analytics and business intelligence (BI).

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Benchmark Research - VOD
Analytics and Data 2022 Benchmark Research Report

Organizations analyze the data they collect in a myriad of ways, providing insights and guiding decision-making through mathematics-based metrics. The resulting information can be distributed via traditional reports, visualized in a variety of displa

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Analyst Perspective
AtScale Universal Semantic Layer Democratizes and Scales Analytics

Organizations of all sizes are dealing with exponentially increasing data volume and data sources, which creates challenges such as siloed information, increased technical complexities across various systems and slow reporting of important business m

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Analyst Perspective
The 2022 Market Agenda for Analytics: Enabling Actions and Effective Insights

Ventana Research recently announced its 2022 Market Agenda for Analytics, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from technology investments in order to improve business outcomes.

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Benchmark Research
Analytics and Data Benchmark Research

Today’s world runs on data, so to succeed organizations must use analytics to understand, plan and improve their operations. Ventana Research is conducting benchmark research to understand how organizations apply analytics to data, producing informat

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Analyst Perspective
Digital Business Market Agenda for 2022: Resilience and Readiness

With the announcement of Ventana Research’s 2022 Market Agenda, our expertise in Digital Business continues to advance the market need for effective investments into technology, and I will outline here the key areas of focus to provide insights to or

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Analyst Perspective
ThoughtSpot Enables Simpler Analytics with AI and NLP

Organizations today have huge volumes of data across various cloud and on-premises systems which keep growing by the second. To derive value from this data, organizations must query the data regularly and share insights with relevant teams and depart

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Analyst Perspective
AWS Cloud Data Platform Services Expand Workload Placement Options

Few trends have had a bigger impact on the data platforms landscape than the emergence of cloud computing. The adoption of cloud computing infrastructure as an alternative to on-premises datacenters has resulted in significant workloads being migrate

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Analyst Perspective
Reltio Connects MDM in the Cloud for Business

Organizations today are working with multiple applications and systems, including enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM) and other systems, where data can easily become fragmented and

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Market Perspective
Emerson Earns Digital Leadership Award in Analytics with Domo for 2021

The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT.

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Market Perspective
WANdisco Enables Data Resilience for Cloud Computing

Industry challenges from demand, to supply chain latency, to fulfillment have created significant impediments for retailers, vendors, suppliers and customers across the globe, without a clear end in sight. Organizations that use digital technology to

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Analyst Perspective
MongoDB Accelerates Data Platform Cloud Adoption with Atlas

The need for data-driven decision-making requires organizations to transform not only the approach to business intelligence and data science but also accelerate the development of new operational applications that support greater business agility, en

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Analyst Perspective
Couchbase Modernizing Relational Database Workloads

The term NoSQL has been a misnomer ever since it appeared in 2009 to describe a group of emerging databases. It was true that a lack of support for Structured Query Language (SQL) was common to the various databases referred to as NoSQL. However, it

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Analyst Perspective
Hydroanalytic Data Platforms Power Data Lakes’ Strategic Value

Data lakes have enormous potential as a source of business intelligence. However, many early adopters of data lakes have found that simply storing large amounts of data in a data lake environment is not enough to generate business intelligence from t

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Analyst Perspective
Data Platforms Landscape Divided Between Analytic and Operational

As I noted when joining Ventana Research, the range of options faced by organizations in relation to data processing and analytics can be bewildering. When it comes to data platforms, however, there is one fundamental consideration that comes before

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Research Perspective
The Case for Buying vs. Building an Embedded Analytics Platform

For decades, analytics have been separated from the business processes they are intended to support, primarily because productivity tools and applications that help workers complete their tasks have required IT intervention.

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Analyst Perspective
TIBCO Broadens Portfolio for Improved Analytics Efficiency

TIBCO is a large, independent cloud-computing and data analytics software company that offers integration, analytics, business intelligence and events processing software. It enables organizations to analyze streaming data in real time and provides t

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Analyst Perspective
Analytic Ops: The Last Mile of Data Ops

Organizations have become more agile and responsive, in part, as a result of being more agile with their information technology. Adopting a DevOps approach to application deployment has allowed organizations to deploy new and revised applications mor

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Analyst Perspective
Talend Data Fabric Simplifies Data Life Cycle Management

Talend is a data integration and management software company that offers applications for cloud computing, big data integration, application integration, data quality and master data management.

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VentanaCast
Expanding Your Analytics Audience

In an ideal world, all employees serving across all job functions would be able to access and analyze all the information they need with ease. Unfortunately, today most analytics technologies still require specialized skills and expertise. As a busin

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Analyst Perspective
Using Event Data in Financial Services to Improve Business Processes

Our research shows that nearly all financial service organizations (97%) consider it important to accelerate the flow of information and improve responsiveness.

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Analyst Perspective
What Makes a Metric a KPI?

How does your organization define and display its metrics? I believe many organizations are not defining and displaying metrics in a way that benefits them most.

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Market Perspective
H2O.ai Enables Smarter Applications with Open-Source ML Platform

The artificial intelligence industry is unique in that it has evolved to the point of making dramatic impacts across other markets.

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White Paper
Decoupling the AI/MLPipeline for Scale

Artificial intelligence and machine learning (AI/ML) are extremely valuable to organizations. Our research shows that AI/ML help organizations gain a competitive advantage and improve customer experiences, and have a direct impact on the bottom line,

View
eBook
Five Key Requirements of an External Data Platform

External data can be valuable to many organizations. It can enrich the internal data that an organization collects and analyzes about its customers, prospects and partners. Planning and operations teams can benchmark an organization’s financial or op

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eBook
Operationalize AI at Scale with MLOps

Organizations are proving that artificial intelligence (AI) is valuable. Our research shows that the most common benefits reported by participants include gaining competitive advantage and improving customer experiences. Participants also report bein

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Analyst Perspective
Use External Data Platform to Improve Analytics

Access to external data can provide a competitive advantage. Our research shows that more than three-quarters (77%) of participants consider external data to be an important part of their machine learning (ML) efforts. The most important external dat

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Analyst Perspective
Alteryx Tackles Analytics Ops

Alteryx is a data analytics software company that offers data preparation and analytics tools to simplify and automate data wrangling, data cleaning and modeling processes, enabling line-of-business personnel to quickly access, manipulate, analyze an

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Analyst Perspective
The Weak Link in Data Governance? Analytics

Data governance is a hot topic these days. In fact, we are conducting benchmark research on the subject here. With increasing regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), organizati

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Analyst Perspective
Sisu Optimizes Analytics with Machine Learning for Actions & Decisions

Sisu Data is an analytics platform for structured data that uses machine learning and statistical analysis to automatically monitor changes in data sets and surface explanations.

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Webinar
Evaluate Analytics and Data Vendors for Successful Outcomes

Gain insights on the analytics market and an understanding on how to successfully evaluate existing and potential new vendors.

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Analyst Perspective
Key Requirements for Building Analytic Applications

The ultimate objective of analytics in organizations is to improve operations with better, fact based decision making. But doing so requires that decisions are made within the proper context so they are relevant and accurate. This context includes th

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Analyst Perspective
Informatica Earns Data Digital Innovation Award for 2021

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization.

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Analyst Perspective
Sisense Earns Analytics Digital Innovation Award for 2021

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our

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Analyst Perspective
Using Event Data in Manufacturing to Improve Business Processes

Event data can be used to enhance existing processes, but it can also be used to dramatically impact operations, revenue models and the bottom line for manufacturers. Our Benchmark Research shows 95% of manufacturers consider it important to speed th

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Analyst Perspective
The Market and Value Index for Collaborative Analytics and Data

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The 2021 Ventana Research Value Index: Collaborative Analytics and Data is the distillation of a year o

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Analyst Perspective
Vendors Ranked and Rated for Embedded Analytics in Value Index

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The 2021 Ventana Research Value Index: Embedded Analytics and Data is the distillation of a year of mar

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Analyst Perspective
Amazon is a Vendor of Merit in 2021 Value Index for Analytics and Data

We are happy to share some insights about Amazon QuickSight drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Analyst Perspective
The Value Index for Vendors Providing Analytics and Data on Mobile Devices

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements.

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Analyst Perspective
ThoughtSpot Earns Merit Ranking in 2021 Value Index

We are happy to share some insights about ThoughtSpot drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Analyst Perspective
Google is a Vendor of Merit in 2021 Value Index for Analytics and Data

We are happy to share some insights about Google Looker drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Analyst Perspective
TIBCO Rated with Merit in 2021 Value Index in Analytics and Data

We are happy to share some insights about TIBCO Spotfire drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Analyst Perspective
Sisense is Vendor of Merit for Analytics and Data Value Index

We are happy to share some insights about Sisense drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Analyst Perspective
Infor Gets Assurance Rating for Analytics and Data Value Index

We are happy to share some insights about Infor Birst drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Analyst Perspective
2021 Value Index for Analytics Rates Microsoft with Assurance

We are happy to share some insights about Microsoft Power BI drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Analyst Perspective
Salesforce Tableau has Assurance in 2021 Value Index on Analytics

We are happy to share some insights about Tableau drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Analyst Perspective
SAS Rated with Assurance in Analytics and Data Value Index

We are happy to share some insights about SAS drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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White Paper
Enhance Analytics Performance and Impact in the Cloud

Data is moving to the cloud. As cloud applications have been adopted, this has meant that many critical sources of data for analytics now or soon will live in the cloud. In fact, almost two-thirds (61%) of participants in our research reported that t

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Analyst Perspective
SAP Excels in Value Index for Analytics with its Customer Experience

We are happy to share some insights about SAP drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Analyst Perspective
Board International Gains Exemplary Vendor Ranking in Value Index

We are happy to share some insights about Board International drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Analyst Perspective
Yellowfin is Innovative Leader in Mobile and Collaborative Analytics

We are happy to share some insights about Yellowfin drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Analyst Perspective
Domo Rated Exemplary and Collaborative Leader in 2021 Value Index on Analytics and Data

We are happy to share some insights about Domo drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Analyst Perspective
Oracle Earns Innovative Vendor Rating in 2021 Analytics and Data Value Index

We are happy to share some insights about Oracle Analytics Cloud drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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White Paper
Optimize Analytical Processing

Apache Spark and massively parallel processing (MPP) analytical databases are designed for different things. The first generation of “big data” architectures relied upon the distributed Hadoop and MapReduce framework for analytical processing. This f

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Analyst Perspective
Qlik is Exemplary and Value Index Leader in Customer Experience for 2021 Value Index for Analytics and Data

We are happy to share some insights about Qlik drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Analyst Perspective
TIBCO Information Builders is Named an Innovative Vendor in 2021 Value Index

We are happy to share some insights about Information Builders’ WebFOCUS Business Intelligence and Analytics Platform drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Analyst Perspective
MicroStrategy Earns Value Index Rating of Exemplary in Analytics and Data

We are happy to share some insights about MicroStrategy drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Analyst Perspective
IBM is Exemplary and Leader in Analytics and Data Value Index

We are happy to share some insights about IBM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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White Paper
Supporting Line of Business with an Analytics Continuum

In practical reality, “analytics” comprises many types of analysis, including reporting, visualization, planning, real-time processes, artificial intelligence and machine learning (AI/ML), and natural language processing. The analytics continuum must

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Value Index
Embedded Analytics and Data 2021 Value Index

This report evaluates the following vendors that offer products that deliver embedded analytics and business intelligence as we define it: Amazon.com Inc., Board International, Domo, Google LLC, Infor, Information Builders Inc., IBM, Microsoft Corpor

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Value Index
Mobile Analytics and Data 2021 Value Index

This report evaluates the following vendors that offer products that deliver analytics and BI as we define it: Amazon.com Inc., Board International, Domo, Infor, Information Builders Inc., IBM, Google LLC, Microsoft Corporation, MicroStrategy, Oracle

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Value Index
Analytics and Data 2021 Value Index

This report evaluates the following vendors that offer products that deliver analytics and BI as we define it: Amazon.com Inc., Board International, Domo, Infor, Information Builders Inc., IBM, Google LLC, Microsoft Corporation, MicroStrategy, Oracle

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Analyst Perspective
Process Mining: Improve Execution and Operations with Analytics

Process-mining software isn’t exactly new, but it’s also not widely known in the software technology market. The discipline has been around for at least a decade, but is generating more interest these days with both specialist vendors and major enter

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Analyst Perspective
2021 Analytics and Data Value Index: Market Observations and Perspective

Having just completed the 2021 Ventana Research Value Index for Analytics and Data, I want to share some of my observations about how the market has advanced since our assessment two years ago.

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Analyst Perspective
The Value Index for Analytics and Data Classifies and Rates Vendors

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Analytics and Data 2021 is the distillation of a year of market and p

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Analyst Perspective
Microsoft Azure: Cloud Computing for Data and Analytics

Organizations are increasingly using data as a strategic asset, which makes data services critical. Huge volumes of data need to be stored, managed, discovered and analyzed.

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Analyst Perspective
The 2021 Market Agenda for Analytics: Converting Data Into Insights

Ventana Research recently announced its 2021 market agenda for Analytics, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from technology investments to improve business outcomes.

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Analyst Perspective
The Ventana Research 2021 Market Agenda: How Digital Effectiveness Impacts Organizational Agility

Ventana Research has announced its market agenda for 2021, continuing the tradition of transparency in our efforts to educate and guide the technology market but also our independence as we do not share our market agenda or analyst perspectives with

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Analyst Perspective
How to Take Advantage of AI/ML Today

The industry is making huge strides with artificial intelligence (AI) and machine learning (ML). There is more data available to analyze. Analytics vendors have made it easier to build and deploy models, and AI/ML is being embedded into many types of

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eBook
Boosting Production Quality with Advanced Analytics

Manufacturers today recognize the relationship between production quality and the bottom line. Quality is integral to overall operational processes and yields. Increasing output without maintaining quality results in higher costs in the form of rewor

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Analyst Perspective
Why Collaboration Matters in Analytic Processes

Every organization performing analytics with multiple employees needs to collaborate. They should be collaborating in the analytics process and in communicating the results of those analyses.

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Analyst Perspective
Oracle Day by Day earns our 13th Digital Innovation Award for Analytics

Ventana Research has awarded Oracle Day by Day its 2020 Digital Innovation Award for Analytics. This award recognizes the technology vendor that best exemplifies innovation in the application of analytics.

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VentanaCast
The Analytics to AI Spectrum

Analytics and artificial intelligence (or AI) are different. Both are valuable and your organization should have a plan to provide both types of capabilities, but don’t expect that AI-based analyses will be a natural extension of your traditional ana

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Analyst Perspective
Evaluating Analytics and BI Software Vendors’ Capabilities

Ventana Research has been evaluating analytics and business intelligence (BI) software for a long time—almost 20 years. Our methodology for these assessments is referred to as a Value Index.

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Value Index
Delivering Value with Packaged Analytics

All organizations are becoming data driven today. The key question is how to use your data to improve your bottom line. Organizations need to look beyond the data from a single department and instead combine data from across the organization (and fro

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VentanaCast
Modern Analytics in the Digital Age

Modern analytics should be delivered in a way that improves the digital experience and minimizes line-of-business dependence on IT resources. Cloud-based applications enable line-of-business functions to access analytics almost immediately and to acc

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Viewpoint
Eliminating Bottlenecks in Analytics

It’s time to rethink analytics processes to minimize or eliminate roadblocks so that organizations can use data to make decisions more easily and more quickly.

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Analyst Perspective
Get Your Analytics and Business Intelligence Any Time

For analytics to be effective, they need to be available to line-of-business personnel as needed in their normal course of conducting business, which today means providing rich mobile access to analytics through phones and tablets to support a mobile

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White Paper
Cloud-Based Architecture for Data and Analytics

Data and analytic workloads are moving to the cloud. Organizations need a flexible architecture to support hybrid, multi-cloud and on-premises deployments.

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Analyst Perspective
Uncovering Trends in Data Governance

Effectively managing data privacy and security is a high-stakes matter.

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Analyst Perspective
You Can’t Plan on AI and ML

Artificial intelligence (AI) and machine learning (ML) are all the rage right now.

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Analyst Perspective
Data Lakes Meet Data Warehouses

In this analyst perspective, Dave Menninger takes a look at data lakes. He explains the term “data lake,” describes common use cases and shares his views on some of the latest market trends.

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Viewpoint
How Changing Data Patterns Are Impacting Analytics

To take advantage of increasing data velocities, organizations must adopt architectures, tools and workflows that support automated and continuous analyses.

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White Paper
Empowering the Lines of Business with Packaged Analytics Applications

Packaged analytic applications help line-of-business personnel at all levels of the organization improve the effectiveness of their business operations by providing accessible KPIs, metrics and related analytics to enable better and faster decision-m

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Market Agenda & Calendar

Ventana Research maintains a rigorous approach to its areas of research expertise through a methodology of processes and activities to ensure we provide the best possible insights on technology across business and IT. This is represented in our Market Agenda, which is a foundation for providing actionable information and guidance to help you identify opportunities for improved competitiveness and effectiveness. Other industry analyst firms lack methodology and a publicly available research agenda and are easily biased by clients and the industry. We take pride in our reputation for independence and provide our research calendar and agenda for visibility into the upcoming months of activity.

 

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Vendors Covered

Vendors Not Covered or Recommended

  • Activeviam
  • Anaconda
  • Anodot
  • Arria
  • Course5i
  • Dataminr Inc
  • ElectrifAi
  • Engineering Ingegneria Informatica
  •  
  • ESRI
  • EvolutionIQ
  • FICO
  • Jedox
  • Knime
  • MathWorks
  • Mode
  • Nvidia
  •  
  • Pecan
  • Phocas Software
  • PublicRelay
  • Rocket Software
  • Seeq
  • Software AG
  • splashBI
  • Vizlib Ltd
  • Worksoft
For more information on Vendor coverage, or to become a covered vendor, click here.

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