Each Ventana Research Value Index is the distillation of a year of market and product research efforts by Ventana Research, the premier benchmark research and advisory services firm. Built on a foundation of 14 years of business and technology research, this unbiased, fact-based index is the first such industry undertaking to assess the value of software designed specifically for the business process or function on which it focuses.
The Ventana Research Value Index is an analytic representation of our assessment of how well vendors’ offerings meet buyers’ requirements. The Value Index is not an abstraction; we use a carefully crafted best practices-based methodology that reflects how organizations actually assess vendors. We believe it is a service to both organizations and vendors to take this approach, since making the wrong decisions can raise the total cost of ownership for an organization, lower the return on investment and hamper its ability to reach its performance potential. On the other hand, an organization with a successful deployment is a satisfied customer.
The Value Index evaluates the software in seven key categories. Five are product-related: usability, manageability, reliability, capability and adaptability. In addition, we consider two customer assurance categories: vendor validation and total cost of ownership and return on investment (TCO/ROI). These seven categories are explained on the following pages.
After assessing information from vendors, customers and Internet we use our research-based analytics and methodology to generate the Value Index ratings. We then build them into a set of indicators that are the graphic representation of the Ventana Research Value Index. In these indicators the colors reflect our assessment of the value to the potential buyer on a scale from minimally valuable, or Frigid (blue), to very valuable, or Hot (red). The Value Index thus is both an analytic and a graphic representation of the value of vendors’ offerings based on an evaluation of what each can deliver.
The profile of user needs for which the Value Index has been developed is derived from Ventana Research’s experience in working with organizations and from our benchmark research. We use the extensive body of our benchmark research as a framework to validate the prioritizations contained in and the focus of each Value Index assessment. This approach of using benchmark research to guide the assessment of vendors and their products for use in deployment decisions is unique, blending our firm’s experience, research and comprehensive vendor and product framework to yield the only reliable research-based tool for determining what technology users need and what products they should consider.
Our Value Index guides provide an important service; if an organization’s goal is to improve its maturity across people, process, information and technology, it is critical that it be able to select the vendor and product that will do the job best. They serve as valuable marketing documents as well: They are our independent guidance as to how well suited vendor offerings are to an organization’s needs.
Unlike the offerings of many IT analyst firms that rank vendors from an IT-only perspective and do not do research or provide advice on practices, Ventana Research has designed the Value Index to provide a balanced perspective that is rooted in an understanding of the real-world business drivers and needs of employees. Thus, using the Value Index will significantly improve an organization’s capability to achieve the levels of efficiency and effectiveness it needs to optimize its performance. This value is increasingly being recognized, making the Value Index a key performance optimization and product selection tool and more and more a companion to the RFP.
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