Ventana Research is undertaking a comprehensive benchmark of the adoption and use of sales forecasting technology. We will assess how executives working within sales, branding, marketing, product development, finance and operations view sales forecasting, and the role it is, or should be, playing in their organizations. This research will help executives and managers to better understand how to improve their sales and revenue planning efforts. It will enable you to determine how to align their organization’s people, processes and technology to improve the performance of the business. Ventana Research believes that with proper planning and execution, companies that deploy integrated sales forecasting technologies can achieve a competitive advantage.
For more information on how to benchmark your organization's maturity and competency in people, process, information and technology using our research or how to use the Value Index, please contact firstname.lastname@example.org.