Our research methodology at Ventana Research brings together subject matter experts, benchmark research, best practices and technology vendor expertise into an annual and continuous improvement process. This unique research methodology and benchmark research approach, which relies on a well designed, research-tested model that makes it possible to evaluate true business maturity. Ventana Research’s effective research design and approach is a remarkably efficient way for an organization to benchmark its operations and processes. Ventana Research has completed more than 35 research benchmarks that span organizational areas and business processes. These benchmarks provide direct guidance to organizations on the steps they need to take to improve their potential to achieve maximum outcomes from their business and technology investments.

Our process to research is the foundation at Ventana Research. We conduct primary and secondary research into organizations and utilize quantitative and qualitative research methods to understand the current state and future plans. We leverage our advisory services clients, our exclusive Ventana Research community and our partnerships with the media and industry associations to provide the largest and most relevant panel of neutral and unbiased participants to perform our research. We examine the technology from vendors and perform objective analysis that is relevant to your organization.

Ventana Research offers three types of research:

Benchmark Research
From research guided by our team of leading industry experts, Ventana Research develops industry benchmarks as indicators of an organization’s maturity and guides them through key steps for improvement. Ventana Research has completed more than 35 research benchmarks that reach across organizational areas. As a result, these benchmarks can be used as both guide and framework to bring new services to the industry. Our benchmark research examines the intersection of organizational functions from a business and technology perspective in finance, operations, customer, HR, sales and IT areas to identify points of friction and challenges in utilizing information and technology to manage performance.

To ensure a balanced and unbiased set of benchmark findings, the research universe consists of both the extensive Ventana Research community of over eighty thousand and the broad reach of the company’s media partner network to over 2.5 million business and IT professionals. All our research provides in-depth analysis by size of organization and vertical industry. These benchmarks are a tool for understanding how your organization compares to market competitors and what needs to change.

Syndicated Research
Ventana Research routinely publishes different types of research notes on industry activities and market trends. This research provides insight that is not available anywhere else in the industry. Our direct and prescriptive views and recommendations can help provide the knowledge necessary to take the right action at the right time. These research notes are provided to our members of our community at our research site at www.ventanaresearch.com and to select trusted media and industry partners reaching a potential audience of 2.5m business and IT professionals.

Custom Research
Ventana Research can conduct research exclusively for your organization based on your specific needs. Your custom research can help evaluate market or product trends or examine best practices and methodologies. Our experience and flexibility help you determine the research design and data collection method that best meets your project need, timeline and budget. For custom research, Ventana Research leverages its exclusive community comprised of business and IT professionals from around the world.

For more information on research, please contact Our Research Team or call 925.242.2579.