Ventana Research has completed research to benchmark organizations' use of retail analytics. The research assessed organizational maturity by examining the adequacy of people, process, information and technology competencies required to make the most effective and efficient use of analytics. The findings offer significant new insights into how analytics and the measures and metrics they provide are used to shape strategies for improvement.
Ventana Research undertook this benchmark research to acquire real-world information about levels of maturity in the retail industry, trends and best practices in how these organizations use business analytics. It explores how they do this now, current processes and tools, plans they have to change or improve them, and benefits they hope to gain by doing so. Our Maturity Index analysis concludes that only 9 percent of all retail organizations attain the highest innovative level of maturity in their use of analytics. Maturation requires a balanced focus on people, process, information and technology; the research found issues in each category and also concerns about progress in addressing them. Thus, the retail industry is maturing only slowly in their use of analytics despite the fact that they view them as valuable and important.
For more information on how to benchmark your organization's maturity and competency in people, process, information and technology using our research or how to use the Value Index, please contact firstname.lastname@example.org
Not sure where to start? Leverage our research to gain education on best practices and make immediate improvement:
• Download the
to learn more about this research.
• Listen to the
to gain a better understanding of how it can help you.
• Access our full range of education and fact-based research through
• Determine how to improve your people, process, information and technology efforts.
to learn how to benchmark your organization’s maturity and competency.
Members of the media who are looking for further information should contact