Dear AMR Clients:

You’ve probably heard by now that Gartner has purchased AMR, reducing by yet one more the options available to organizations and vendors in need of strategic guidance and a knowledgeable sounding board for making difficult decisions concerning enterprise software.

We’re sorry to see AMR go. More analyst firm consolidation is not good news for you or for the industry. Reducing the diversity of available viewpoints and research is never a positive step, and AMR was a well-respected brand in the analyst industry. Beyond that, though, if history is any indication (remember META Group?), AMR’s diverse research coverage soon will disappear, submerged into Gartner’s IT-only focus, leaving less help available to those who face decisions about business applications and tools, and perhaps about cloud computing-based software-as-a-service applications.

Ventana Research has been committed for more than eight years to providing high-quality research and advice across business and IT. We and AMR covered some of the same areas, and with almost a decade of primary benchmark research across business and IT, we remain a trusted, authoritative, independent source of insights and recommendations in such industries as manufacturing and retail. In fact, earlier this year we were voted the #1 analyst firm you can trust in enterprise software.

We’d be happy to share with you our thoughts on the key issues looming for 2010 and how we can be of help. If you are interested in learning more about the special incentives we're offering to help you make sure your limited analyst and research dollars don't go to waste, let me know. We have a number of fact-based assessments and programs to provide industry education and validation for your needs and great benchmark research on your industry/business/IT focus. We also have excellent insights in our industry white papers, webinars and podcasts along with world-class blogs to help your business – material that Gartner does not have and cannot provide to you. And if there's something else you need to move your company and your career forward, please ask. We are here to help! We're smart, we're responsive, and we can be effective in supporting your needs. After all, we weren't rated the number one analyst firm you can trust in 2009 for nothing.

If you like to test drive membership in our community, just click here and use the priority code VRAMR between now and end of 2009 to get 30-day complimentary access. If you like what you find, sign up for our community and get a AMR Client incentive by contacting client services. 

Call or email me; Let me know how we can help your efforts in 2010. And please consider the value of switching now from AMR; you'll gain an incentive from us that will help maximize the value of your key budget dollars before it's too late but while gaining access to solid research and advice you can trust.

Best Regards,