New Benchmark Research Will Examine Use of Social Media to Identify and Source Talent
Ventana Research launches new research to help companies adopt best practices for talent acquisition using social networking

San Ramon, Calif. — July 20, 2011 — In the face of the mainstreaming of social media, companies have begun to explore the use of these channels as a way to access pools of talent. LinkedIn and Facebook alone have a combined estimated membership of more than 800 million users, and the social media wave doesn’t stop there: Twitter has moved to the forefront as a way to hold 140 character “conversations,” and Google+ is emerging as a player. As these and other emerging channels gain users, businesses will find it increasingly challenging to efficiently seek out information about potential candidates for recruiting purposes.

Ventana Research’s new Social Media for Talent Acquisition benchmark research will take a badly needed in-depth look at the issues surrounding the use of social media in human resource organizations. The research will provide valuable insight into the current state and future direction of the business use of social media and identify the business and technology elements that are driving HR-related social media use. It will provide a thorough research-based analysis of the use of and interest in social media to acquire talent and generate candidates. Through this broad-based, authoritative research, Ventana Research will identify best practices and detail the core competencies required to apply them. By applying the Ventana Research Maturity Model™, the research also will determine how mature participating companies are in the people, process, information and technology components of social networking processes for talent management.  

“We see the need to research and identify some clear guidelines early on in the growth and use of Social Media in human resources.” said Mark Smith, CEO and chief research officer of Ventana Research.  “Our research will provide companies with the information needed to navigate the social media landscape to find potential talent.” 

Ventana Research will provide qualified research participants with a complimentary report of the research findings as well as access to a free webinar on its findings and conclusions. To learn more about the 2011 Social Media for Talent Acquisition benchmark research, please visit 


About Ventana Research 

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana OnDemand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk. 

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research’s insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including TwitterFacebookLinkedIn and Business Week’s Business Exchange. 

To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit 


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Ventana Research

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