Sales and Marketing
Why Ventana Research for Sales and Marketing Research

The strong market demand for sales performance management software has shifted the focus to applications that can support the activities and processes associated with sales operations and performance. Expect to see sales performance management become a top priority for sales and finance organizations that are looking reduce the risk and uncertainty around meeting their sales and financial performance targets. For the thousands of sales organization still relying on silos of data, spreadsheets and e-mail to track and manage sales performance, the opportunity for improvement is significant. Ventana Research continues to advocate the importance of investment in sales performance management. We see the educational effort beginning to help organizations understand how to adopt a mature approach to sales effectiveness. 

Ventana Research offers guidance on sales and marketing to help you build core competencies that will increase the potential for revenue and uncover new business opportunities.

2016 Research Calendar
 
MAY
  • Analyst Perspective: Next Generation Product Information Management and Marketing Planning
  • Benchmark Research: Next Generation Product Information Management and Next Generation Sales Analytics in Collection
  • Value Index: Product Information Management and Sales Performance Management in Collection
 
JUNE
  • Analyst Perspective: Next Generation Sales and Customer Experience, Digital Commerce
  • Benchmark Research: Next Generation Product Information Management and Next Generation Sales Analytics in Collection
  • Value Index: Product Information Management and Sales Performance Management in Analysis, Subscription/Recurring Started
 
Q3
  • Benchmark Research: Next Generation Product Information Management and Next Generation Sales Analysis Published
  • Value Index: Product Information Management and Sales Performance Management Published, Subscription/Recurring Published
 
 
 
2015 LEADERSHIP
AWARD WINNERS
 
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2015 TECHNOLOGY
INNOVATION
AWARD WINNERS
 
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