Organizations can gain competitive advantage if they reduce the time between an event and when decisions can be made in response to it. Business intelligence (BI) analysis and reporting continue to be useful in this regard, but increasingly employees and processes in business operations and front-line sales, service and support functions need to be able to detect and respond to events as they are happening. Operational intelligence (OI) is a set of event-focused information gathering and delivery processes that can meet this need. Used properly, OI enables people to make better, faster decisions and makes it possible for automated processes to respond effectively to events by using business rules and incoming event information.

Ventana Research offers guidance on operational intelligence to help you build core competencies that will enhance the value of information, streamline integration and virtualization of intelligence and uncover new methods for assembling information for business use.

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