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Analyst: Mark Smith
CEO & chief research officer, Ventana Research
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Printed Page Length: 63 pages
Ventana Research believes the context of location is a critical business asset that will provide a competitive advantage over the next decade. Adding geographic and location context to information enables organizations to understand more about their customers, whether they are other businesses or consumers. It provides critical business insights, enables better decisions and improves processes and performance.
Location awareness can benefit efforts in marketing, sales, and customer acquisition and retention; logistics and supply chain management; and financial and operational decisions, not least among them where to place retail outlets, business assets and people in various functions...
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