This research will help executives and managers to better understand how to improve their analytic efforts with specific knowledge on best and worst practices. Ventana Research believes that with proper planning and execution, companies that deploy and use analytics effectively can achieve a competitive advantage.Key research findings to be discussed will include:
• top five recommendations for sales organizations.
• the current state of sales use of analytics and metrics.
• top patterns in the adoption of new methods of sales analytics.
• the types of sales metrics and indicators that are most important.
• the current state, future direction of and potential investments in sales analytics.
• the competencies required for sales analytics.