Related Topics:
			Business Research: Contact Center, Customer Performance Vendor Research: Actuate AIM Technology Business Objects Cisco Systems ClickFox Cognos Consona Enkata Envision Genesys Telecommunications Lab HardMetrics Informiam Information Builders Inova Solutions InQuira Jacada KnoahSoft Merced Systems MicroStrategy NICE Systems Portrait Software Symmetrics Noetica Verint VPI Witness Systems
			Printer friendly version Email this article Send feedback to editor

Take
Generally Teradata is viewed as a high-volume, high-throughput database company offering products that support building extremely large databases, cleansing that data and producing reports and analysis about it. The company has a network of partners, many of whose products were on display at Teradata’s recent Enterprise Intelligence Summit in Lisbon. The show also provided further evidence of Teradata’s move out of the pure database market in the form of applications that allow companies to extract more value from the data held in those databases for managing customer performance. Having already announced products such as Teradata Relationship Manager and Interaction Management, it used the show to showcase a new partnership and a product called Enterprise Offer Management mobile (EOMmobile), which Teradata developed in partnership with Infinian.

EOMmobile is a closed-loop marketing suite that supports the creation of personalized marketing dialogues for customers, their delivery through the customer’s mobile handset, and the analysis of the outcomes to improve future campaigns. It works in conjunction with Teradata Relationship Manager, which uses data in a Teradata customer database to decide which customers should be included in the campaign and how the messaging should be personalized for each customer. The Infinian product then repurposes the message content and format to match the functionality supported by the customer’s mobile services and handset; this can range from simple text messages to complex dialogues that include machine-readable bar codes. The Infinian product then delivers the messages to the handset via approved mobile network gateways. Ventana Research believes the combined functionality of EOMmobile can support a new style of personalized marketing and customer services, through a channel that is becoming increasingly popular with customers. A word of caution is necessary, however: Companies must respect customers’ personal preferences and circumstances; if they fail to do so, they risk turning this capability into the next version of spam.

Related Research Notes:
Customer Performance Management Research Agenda for 2008

Customer Experience Management Can Refocus Contact Centers

Customer Experience Management Technology