PLEASANTON, Calif.— April 10, 2008 —Ventana Research’s new benchmark research, “Location Intelligence: Geographic Context Spurs Innovation” confirms the demand and requirements for location intelligence in business that can help improve operational performance. Ventana Research believes location intelligence (LI) will be one of the key technologies to enable business innovation and will be essential for achieving new levels of growth through improvement to business processes.
“The use of geography and location related information and technology is a contributor of business innovation and breakthrough performance”, said Mark Smith, Ventana Research’s Executive Vice President of Research. “The research found viral use of consumer mapping technology like Google in business but organizations are challenged in utilizing it to deal with the volumes and frequency of data that needs to be integrated.”
Ventana Research will expand on the key findings of this benchmark research, including how to evaluate the maturity of organizations using location intelligence, at a live interactive webinar, “Innovating Business with Location Intelligence,” on Thursday, May 1st at 10:00am Pacific time.
The webinar will present the research findings and help you to understand the role of LI and its use in business and where it is advancing organizations to improve performance. Here are some key points that will be explored in the research:
• Organizations are using more individual sources of data where the most important; spreadsheets (50%), flat files (37%) and reports (35%) all were cited more often than the traditional sources like CRM and BI.
• Lack of awareness is the most substantial barrier to adoption in 36 percent of organizations.
• More than half (57%) of research participants are using Google, and more than three-fourths (78%) of participants expressed willingness to utilize mapping viewers for business purposes.
• Less than one-third (31%) said they are confident or very confident that consumer mapping technology can satisfy business requirements.
• 61 percent of organizations need to bring together data from at least five sources, and nearly one-fifth (19%) need to combine data from 20 sources or more.
Register and View the Webinar Replay.
The research, sponsored by technology providers Pitney Bowes MapInfo (www.mapinfo.com) and MetaCarta (www.metacarta.com) is based on an analysis of over 300 qualified respondents from all major industries. The survey was conducted with the assistance of media partners Directions Magazine, GPS World and Intelligent Enterprise. Media may request a copy of the benchmark research or schedule an interview with the EVP of Research, Mark Smith, by contacting marketing at marketing@ventanaresearch.com. Interested in learning more about the benchmark, further information can be found athttp://www.ventanaresearch.com/locintel/
About Ventana Research
Ventana Research is the leading research and advisory services firm focused on the intersection of people, processes, information and technology to enable breakthrough performance. By providing expert insight and detailed guidance, Ventana Research helps clients operate their companies more efficiently and effectively. To learn how Ventana Research Performance Management workshops, assessments and advisory services can impact your bottom line, visit www.ventanaresearch.com.
Media Contact: Marisela Reynoso
(925) 242-2579 marketing@ventanaresearch.com
© 2008 Ventana Research, Inc.
