Ventana Research is the first research company to benchmark the maturity and direction of product information management that is a critical process in every organization from retailers to manufacturer to supplier of products and services. Ventana Research believes that enabling a streamlined process of utilizing product information management is critical to optimize performance. Shortening the time and reducing the risk associated with operational processes and effective business decisions with product data is a challenging undertaking. It requires improving existing business processes and technologies.

Ventana Research undertook a comprehensive benchmark of the information and technology for product information management. Ventana Research believes that product information management in your organization, its technology requirements and the barriers you see to improving product and services related processes should be improved. Unfortunately, most companies have not invested into streamlining the complete business to business and enterprise needs of product information management. Even in companies that have made significant investments in product information management, many organizations are still using spreadsheets internally and between business which impacts the quality and consistency of the data.

We assessed how organizations are using and advancing their use of product information as part of their operational and product related processes. This research will help executives and managers to better understand how to improve their efforts with specific knowledge on best and worst practices. It will enable you to determine how to align their organization’s people, processes, information and technology to improve product and service related performance. Ventana Research believes that with proper planning and execution, companies that deploy product information management can achieve a competitive advantage.

For more information on how to benchmark your organization’s maturity and competency in people, process, information and technology using our research, please contact clientservices@ventanaresearch.com.