Innovations Can Meet Changing Customer Expectations

"Global communications and the Internet have heightened business competition and allowed customers to choose to interact electronically with companies throughout the customer life cycle – to research products and services, make purchases and seek customer service. Moreover, the rapid proliferation of smartphones and tablets has elevated expectations about anytime, anywhere, any-channel accessibility. Organizations that want to stay ahead of the competition must develop strategies and deploy tools that enable them to meet these new customer expectations."