Location intelligence (LI) will be one of the key enabling technologies for business innovation in coming years. LI applies information about location or geography to inform actions or responses to opportunities. By combining geographic and location-related data with other critical business data, it can help companies gain critical insights, make better decisions and optimize important processes and applications. LI has broader, more strategic applicability than its predecessor, the geographic information system (GIS), which is software that enables business analysts to apply geographic contexts to business data.

Location intelligence offers organizations opportunities to streamline their business processes and customer relationships to improve business performance and ultimately their results. Location intelligence is poised to become a powerful component of the information on which corporations base decisions. Applied wisely, it even can provide a competitive advantage. Ventana Research believes that those looking to innovate will want to add LI to their information technology assets.