Ventana Research is the first research company to benchmark the maturity and direction of customer experience management that is a critical component of every organizations customer centric processes. Ventana Research believes that enterprise-wide customer interaction and satisfaction processes are essential to managing customer experience in today’s competitive markets. With appropriate customer experience management technologies and use of common customer information, companies can improve customer performance, coordinate consistent interactions across functional, departmental and divisional lines, reduce costs and increase customer satisfaction.
Ventana Research has undertaken a comprehensive benchmark of the adoption and use of customer experience management. We assessed how organizations are advancing their customer management strategies and processes through use of technology and information. This research will help executives and managers to better understand how to improve their customer experience management efforts. It will enable them to determine how to align their organization’s people, processes, information and technology to improve customer performance. Ventana Research believes that with proper planning and execution, companies that deploy customer experience management can achieve a competitive advantage.
For more information on how to benchmark your organization's maturity and competency in people, process, information and technology using our research or how to use the Value Index, please contact firstname.lastname@example.org.
Not sure where to start? Leverage our research to gain education on best practices and make immediate improvement:
• Download the executive summary to learn more about this research.
• Listen to the webinar to gain a better understanding of how it can help you.
• Access our full range of education and fact-based research through Ventana On-Demand.
• Determine how to improve your people, process, information and technology efforts.
• Contact us to learn how to benchmark your organization’s maturity and competency.
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