CallCopy Continues To Refine Agent Performance Management
July 29, 2011

About a year ago I wrote that CallCopy had emerged as a major vendor of agent performance management (APM) software. Ventana Research has updated its definition of APM to mean the people, processes, information and systems involved in effectively managing the entire workforce that handles customer interactions, and this includes interaction recording, quality monitoring, workforce management, training, coaching, incentive management , agent-related analytics and performance management. Our revised definition recognizes that companies now have to manage more channels of communication and that more people, including home workers, are engaged in handling interactions. 

CallCopy has grown out of the call-recording space and created a suite of products that support APM and a few other capabilities. The suite includes call recording, quality monitoring, coaching and training, reporting and a set of APIs to enable integration with other applications. Outside the core is a series of products supporting workforce management (WFM), customer feedback management, screen capture, speech and desktop analytics, and performance management. While CallCopy has made upgrades across the whole suite, these non-core products have received the most development. For example, the core suite and WFM now can support thousands of agents and have an improved user interface, enhanced security and integration support for more technology partners. An important new addition supports home, or other remote, agents by using a real-time video feed that allows supervisors to see what is happening on remote desktops and thus monitor agent performance for off-site agents. 

The speech analytics product also is easier to use and has enhanced reporting capabilities. Desktop analytics, launched early this year, can extract data entered by an agent and tag the relevant recordings with the information, thus allowing users to see the correlation between what is said on the call and the data was entered into any system. Users can also create “rules” that help companies enforce regulatory requirements; for example, a caller’s identity must be verified before the agent is allowed to update the customer’s record. The tool can also detect confidential information being entered and pause call recording to prevent it from being stored in the recording. 

My research into the state of contact center technology shows that many companies use stand-alone products for call recording and quality monitoring. But more mature companies are now considering integrated product suites such as CallCopy’s that integrate all the components of APM. Such systems can reduce effort by enabling passage of data between applications and thus provide a more holistic approach to managing the total workforce who handle customer interactions. Is your company investigating similar solutions? If so, please tell us and come and collaborate with us on... 

Regards 

Richard Snow – VP & Research Director 


 

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