The need for organizations to be responsive is a cliché, but most do not invest the time and money needed to enable them to accomplish this. Decades of technology maturing has led us to be able to process and analyze business events to use them as response triggers – what is referred to as complex event processing (CEP), part of what I call Operational Intelligence. Starview Technology a provider of CEP and related technology for Operational Intelligence, has advanced with innovations in this technology category, which is one that our research firm has benchmarked to help advise organizations on the use of technology for business. I have been espousing the importance of this new generation of business intelligence, Operational Intelligence, for many years; it now is becoming a discussion topic for business and IT focused on competing globally.
I recently got a chance to examine Starview and its technology called Starview Smart Enterprise Platform to see how it is addressing Operational Intelligence with its unique approach to CEP. Starview has been promoting the importance of its distributed technology architecture and how it has used its agent-oriented rules language called StarRules to apply analytics ranging from simple to sophisticated. It’s an approach that truly reflects how many global organizations drive operations using people and processes worldwide, across every major geography and time zone. Organizations need to have local event processing before sending the events into what Starview calls its enterprise hub, where additional processing can be performed. This is critical, as dealing with events from disparate systems has been a challenge in many industries including energy, communications, manufacturing and retail that have a need for distributed processing.
Also important in this area is the ability to run simulations on real-time or historical events to improve their processing for specific business and technical purposes. Starview offers this capability, which can not only ensure the successful processing of events but also identify where to optimize business activities rather than just monitor them. On this topic, earlier this year I pointed out the limitations of business activity monitoring (BAM) (See: “The Dead End for Business Activity Monitoring (BAM)“).
With this product Starview thus has advanced the management of the processing of events across a distributed environment with extensions of its technology for monitoring and processing events via the agents that are closest to the events themselves. It has developed deployment scenarios of its technology for the utility and manufacturing industries. The challenge for Starview is to expand its front-end business user capability while delivering simple access to and notification of relevant information.
This architecture and technology to manage events across different geographies or areas of an organization has great potential. It’s an approach that addresses the growing demand for CEP as part of Operational Intelligence (See: “Operational Intelligence Requires Complex Event Processing (CEP)“), a business technology category that I expect to development much as BI did in the ‘90s, with the range of technology vendors increasing as the demand continues to grow significantly. All of this should provide an opportunity for Starview Technology as the market looks for dedicated technology providers in this category of Operational Intelligence.
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Mark Smith - CEO & EVP Research