Instead of just making a broad set of statements on the recent Oracle announcements made on July 16th, this is a little more depth and perspective that might be useful for you as you think about Oracle and their BI and performance management approach to the market. Oracle updates on the market in their EPM and BI product areas were delivered by their key executives Charles Phillips, president of Oracle, Thomas Kurian SVP Server Technologies and John Kopcke, SVP and GBU of EPM and BI. Oracle rolled out their last product strategy over a year ago after their acquisition of Hyperion and portfolio of BI and performance management technologies. The last major update to customers from Oracle was at Oracle OpenWorld in fall of 2007 where there seemed to be more confusion than actual answers as pointed out in previous blog - Oh Oracle Let’s Be Honest Now.
The devil is in the details of these announcements and the impact on your review or use of these products needs to be clear and precise to ensure you charter the proper path forward. Oracle has continued to operate their EPM portfolio of applications and technologies in their middleware portfolio of products and even sales organization that primarily focuses on IT and has little focus on business. This is conflicting, as applications for performance management are not middleware but intended for business. The lack of clarity between their middleware and performance management applications has confused those in LOB, who do not care about Oracle database or application server which is managed by IT and usually have no specific interest in these technologies. This is a critical issue that Oracle has as LOB are the individuals driving the sponsorship and budget for this class of applications called EPM.
This apparent disconnect by Oracle on EPM, which they manage as middleware, continues to alienate buyers. There has also been significant turnover in the sales organization, leaving little to no strategic sales force to sell to executive and business management. By selling as part of middleware technologies, Oracle will not reach their full potential in the market. This is not to say they will not sell the technology but the questions is whether they get deployed and valued by business in what they are presenting as part of their management excellence approach to performance management. Let’s take a quick trip through their deep set of details they announced from the business and technology perspective to provide more color.
Finance and Operations
Oracle EPM is really focused on the competency of finance and is just starting to deliver on their vision of what they call “management excellence.” For those in finance, Oracle has continued to provide incremental usability and functionality updates to Hyperion Planning and Hyperion Financial Management applications, as these are the core applications that have the most customers and deployments. Oracle is building further integration into the Oracle ERP suite of accounting applications, which is critical for finance to streamline their financial management processes. Oracle previously had persuaded many of their customers to use the previous set of applications like Oracle Planning and Budgeting and applications from their PeopleSoft acquisition which are in maintenance mode and are not recommended to purchase now. Oracle highlighted Oracle Hyperion Profitability and Cost Management which is built on Essbase and touted its uniqueness based on dimensional aspects of the applications; however other viable options are available from Acorn, IBM-Cognos and SAP-Business Objects.
For the majority of business management in the realm of what I call Operational Performance Management (OPM), Oracle is just beginning to advance beyond the basics of BI and pre-built metric and business models. These operational BI applications are integrated with Oracle portfolio of transactional applications like PeopleSoft, Siebel and Oracle and do not address the technology independent needs of management processes across LOB areas. The needs of management and their teams across sales, supply chain and manufacturing, customer operations, and call centers are not just about integrating to a specific application where currently Oracle is a major supplier. As your organization has dozens of transactional applications, BI systems and spreadsheets in specific operational management areas, you need a set of applications that match to your management and accountability roles. For example, what an organization does in sales management is specific about their operational and performance requirements and is completely different for customer management teams who focus on customer experience and interactions. These specific applications that are needed are just as specific as the applications in ERP and CRM suites and the needs are a lot more than dashboards and metrics integrated into existing installed applications.
As part of the overlap of applications and products, Oracle brought forward a new product called Oracle Integrated Operational Planning which helps in the functional operational planning areas. But instead of presenting and expanding Oracle Hyperion Planning they introduced another new product which, for most organizations, will be a replacement to using Microsoft Excel and is not clear on the product and deployment advantages of this new application.
For Product and Technology
On the technology advancement Oracle has further leveraged the strength of their BI and EPM products with Oracle middleware and their application server which will help for enterprise IT teams looking for a strong and robust platform. Yet to the core of the Oracle EPM and diversity of BI products is that they have not yet become complete and integrated and are still cumbersome to integrate from business metrics across the technology and sharing master and metadata across the applications with many different administrative and interfaces required to work across the suite of products. These challenges are clearly evident across their portfolio of products that are just beginning to be integrated together.
To address this, Oracle has stepped in the right direction with new technologies that still need to be proven in real world deployments. One of these is Oracle new common calculation manager, a critical component in providing a consistent way to manage measure and metrics across teams of business users. Oracle EPM Architect is also a key component to start to bring the master data and metadata management aspects across the suite of applications and tools together. On the integration and information management to support the EPM direction, Oracle is bringing their suite of MDM technologies including Oracle Customer Hub, Oracle Product Hub, and Oracle Hyperion Data Relationship Management which have to be rationalized and considered as part of supporting an enterprise deployment. These technologies and the overlapping data integration technologies in the Oracle portfolio will need to be further reviewed to determine the best approach for your enterprise. I would provide a warning as all of these integration and information management technologies look good but are still being tested and integrated in real world deployments. I have yet to see an organization put them all to work in one enterprise as part of a significant commitment to Oracle’s approach to EPM and BI.
Oracle has also taken the long standing Oracle Hyperion Essbase and further integrated into their Oracle BI EE platform and is now a source to access analytic data or can source data from the Oracle BI EE platform. To help manage this Oracle has advanced Oracle Essbase Studio to more easily model and manage data and lineage in the OLAP server. This is a great step in the right direction as Essbase is used by thousands of organizations who have needs to further integrate it in the enterprise.
Oracle is stepping forward to rationalize their portfolio of disparate front end BI technology but just as important the varying interfaces for getting access to information for an individual business user. Oracle has advanced their EPM Workspace which can integrate business information and provide a unified portal type interface. Next Oracle SmartView for Office provides the first step in rationalizing to a single approach to accessing and analyzing information inside of Microsoft Office. Oracle SmartSpace brings a new generational approach to leveraging user interface type gadgets that can be placed directly on a desktop much like Google has done or what people are used to if they have experience with the Apple Macintosh interface. This step forward brings a significant simplification in bringing a new component type approach to the traditional rigid tool for every capability type approach.
Absent from Oracle’s overview of strategy and products were any reference on mobility. Something that Oracle recently announced was their Apple iPhone support which is called Oracle Business Indicators and is a significant move to simplify business functionality for BI. Though this requires some serious investment into Oracle applications and BI technologies, it brings new perspective to the rapid changes and needs of a workforce. The absence of this in their EPM and BI middleware division announcements was an indication of the silos of efforts across the applications and middleware technology groups at Oracle which will help you to be smarter than them when evaluating the varying types of form factors and requirements.
Overall
Oracle is obviously very serious about their $6 billion plus investment into Hyperion but the question will be whether they can organizationally establish and manage not just IT but business relationships and be considered a strategic supplier for BI and performance management. I have seen a lot of excitement about the announcements but if you look into the details, there is a lot to review and understand the impact of these announcements with a lot of brand new technology and integration that has yet to be proven in deployments. At the same time, Oracle has plenty of competition that is smaller and nimbler and it is yet to be proven if a single vendor strategy is going advance and innovate your organization.
Oracle likes to competitively compare themselves against IBM and SAP due to their acquisitions of Cognos and Business Objects respectively and their size globally. It is also not to say that these other large vendors do not have some of their own product evolution and roadmaps that need to be rationalized and tested. But this is only a distraction to the reality of having hundreds of vendors that are already deployed across finance, operations and IT where the applications and technology can provide similar or better capabilities. These providers as you can find on our site by LOB focus on performance management (www.ventanaresearch.com) have found plenty of opportunity with Oracle historical and acquired application customer base. Oracle has not made it easy for customers, especially for those having deployed Oracle financials and previous EPM products to advance into the new suite of products. For those customers, starting over is probably the only choice as the new products and strategy is completely different. If you do this, you should completely re-evaluate your technology and vendor for use in finance and your enterprise and compare Oracle against many other providers who are just as focused on your IT needs or have specific focus in LOB areas.
Oracle overall speaks about lower TCO, but has yet to add it all up and let you know what the license, maintenance and consulting costs will be for all of this EPM and BI technology. Providing more depth on the costs and how an organization could plan to budget for such a grand vision is one big issue and organizations continue not to be ready for establishing the business case for investment. This similar approach to promising a low TCO was made by Microsoft who also wants and requires you to buy into operating the latest version of Microsoft Office and back office technologies to find full value in their efforts. This requires organizations to re-evaluate their computing platform from desktops and notebooks to back room servers which is no easy feat to upgrade when you are talking about thousands of business users.
If Oracle is going to be successful in Performance Management for executives, finance and operations in sales and successful deployments they will have to significantly improve their management engagements and become a business partner to organizations. Historically Oracle has been up and down with their partnerships with business and management consulting firms who have this level and trusted relationships. Oracle has earned the right to have this type of relationship with IT and the CIO, but will not be able to immediately leverage this to gain significant advancements in business.
Oracle unloaded a lot of new announcements and advancements in their technology portfolio. It will take some time to determine their readiness for your organization. It is clear that it is still a very large portfolio of components that is not so simple and your plans for considering it will take some significant resources to rationalize and manage the deployment in your organization. Oracle is a key provider of BI and performance management and your challenge is to decipher and translate a lot of technology to the needs of your people and processes from management to business specific needs to determine the viability of their approach for your organization.
Let me know your thoughts.