Why Ventana Research

Ventana Research is a trusted research and advisory services firm. To truly make an impact on your organization you need a strong will and a solid plan for improvement. Ventana Research can help with both. We are linchpin that brings together the four components across all business and IT efforts - people, processes, information and technology with a strong foundation of expertise and best practices focused on helping you. No consulting, IT advisory or business peer collaboration service offers the unified approach Ventana Research delivers through its combination of research and education, benchmark research, technology vendor knowledge and business and technology expertise. The Ventana Research approach will help you reduce the cost, risk and time of achieving optimal performance.

We provide you these key points of differentiation on why organizations choose Ventana Research.

Research Research: Ventana Research does knowledgeably designed in-depth market research on technology needs and utilization across the entire business, not just IT. After more than a decade of doing this, we have the research-based vendor and product insights needed to understand how buyers and users in business and IT actually select, buy and deploy software.
Advisory Advisory: Ventana Research’s subject matter experts take the time and have the knowledge to provide contextual and proactive advice that speaks to a business’s specific issues and concerns. And our market research and analyst perspectives provide guidance that’s relevant to the entire organization.
Digital Educational Content Digital Educational Content: Our digital content is uniquely effective in how it educates and guides. It is engaging, research-based, professionally produced and designed to be easy to understand. No firm offers a broader spectrum of formats, choices, languages or industry coverage.
Thought Leadership Thought Leadership: For more than a decade Ventana Research has provided coverage and analysis in an authoritative industry voice. Every analyst is a seasoned subject matter expert with a portfolio of research and experience that uniquely educates the market.
Focus Focus: Our firm is not just about IT. We examine how businesses really work, researching and providing insights and guidance to the lines of business as well as IT. Other analyst firms choose an easier IT-centric approach that severely limits the utility and value of their guidance.
Expertise Expertise: We are business as well as technology experts. We bring to our topics experience and knowledge acquired and constantly updated through business and IT research to maximize the ongoing value we deliver to our clients.
Influence Influence: Ventana Research is an established and respected brand. For the past 13 years we have providers buyers with informed, independent and practical advise. We offer unique research and expertise, enabling us to be a distinctive and authoritative voice in the market. No other analyst firm speaks as clearly or offers comparable value.
Client Experience Client Experience: We are committed to delivering a complete client experience. We always will go the extra mile to ensure the fullest value from our services.



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