Business of Sales and Marketing 2016 Research Agenda
Insight on Research Priorities for Utilizing Technology to Empower Sales

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Ventana Research's guidance to sales and marketing include practical advice for improving the social collaboration and potential of sales and marketing to meet quotas and deliver the best possible experience. This year's research agenda for sales and marketing will focus on:

  • Unifing customer experience in sales and marketing processes
  • Adopting applications for renovating sales and marketing
  • Embracing digital technologies for continuous optimization
Benchmark Research:
  • Next Generation Sales Analytics
  • Next Generation Product Information Management

View the completed Business of Sales and Marketing Benchmark Research. 

Value Index:
  • Product Information Management
  • Recurring Revenue
  • Sales Performance Management


View other 2016 research agendas from Ventana Research 


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