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Ventana Research's guidance to sales and marketing include practical advice for improving the social collaboration and potential of sales and marketing to meet quotas and deliver the best possible experience. This year's research agenda for sales and marketing will focus on:
- Unifing customer experience in sales and marketing processes
- Adopting applications for renovating sales and marketing
- Embracing digital technologies for continuous optimization
- Next Generation Sales Analytics
- Next Generation Product Information Management
View the completed Business of Sales and Marketing Benchmark Research.
- Product Information Management
- Recurring Revenue
- Sales Performance Management
View other 2016 research agendas from Ventana Research