Business of Sales and Marketing 2014 Research Agenda
Insight on Research Priorities for Utilizing Technology to Empower Sales

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Ventana Research's guidance to sales and marketing include practical advice for improving the social collaboration and potential of sales and marketing to meet quotas and deliver the best possible experience. This year's research agenda for sales and marketing will focus on:

  • Maximizing the results of sales through new business technology
  • Adopting dedicated applications to increase sales and marketing effectiveness
  • Using new best practices to maximize use of sales and marketing team 
Benchmark Research:
  • Sales Forecasting
  • Sales Compensation
  • Social and Mobile Sales
  • Sales Analytics

View the completed Business of Sales and Marketing Benchmark Research. 

Value Index:
  • Sales Performance Management
  • Sales Compensation
  • Product Information Management


View other 2014 research agendas from Ventana Research 


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