Business of Sales and Marketing 2015 Research Agenda
Insight on Research Priorities for Utilizing Technology to Empower Sales

Download the full agenda now!

Ventana Research's guidance to sales and marketing include practical advice for improving the social collaboration and potential of sales and marketing to meet quotas and deliver the best possible experience. This year's research agenda for sales and marketing will focus on:

  • Maximizing the results of sales through new business technology
  • Adopting dedicated applications to increase sales and marketing effectiveness
  • Using new best practices to maximize use of sales and marketing team 
Benchmark Research:
  • Sales Forecasting
  • Sales Compensation
  • Recurring Revenue
  • Next Generation Sales Analytics
  • Next Generation Sales Applications

View the completed Business of Sales and Marketing Benchmark Research. 

Value Index:
  • Sales Performance Management
  • Product Information Management


View other 2015 research agendas from Ventana Research 


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