Today it’s a
different world of customer interactions and service. Customers have
alternatives to the telephone available not only when they want to buy a
product but when they need service. The boom in social media has made
it simple to comment to a mass audience on one’s experiences with and
opinions of a product or a company. This new environment forces
companies to look their customer relationship management model and
evaluate the people, process, information and technology aspects of
supporting customer-facing activities.
Join Richard Snow, VP
& Research Director at Ventana Research as he discuss our latest
research into achieving maturity in managing the customer experience.
View the Replay!