Big Data

Our Research Expertise

Organizations of all sizes and industries find themselves deluged by an unceasing torrent of data coming from a multitude of sources in many formats which are stored in disparate systems. The challenge is also capturing data at lowest levels of detail and keeping more history than ever before and managing the storage of the increasing volumes of data. But for some organizations the applying data science and using machine learning and predictive analytics is where the true value is derived from big data.

Ventana Research offers guidance on big data and the information optimization processes to help you build core competencies that will enhance the value of information, through smarter storage, streamlined integration and virtualization, governance and preparation and to uncover new methods for using information effectively.

Focus Areas

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Value Index

Analytics and Business Intelligence 2015

The role of Business Intelligence software has grown exponentially over the last decade. And as it has grown, so too has analytics-based decision making. In order to get these high-value insights, businesses need the best tools. The Ventana Research

White Paper

Applications in Cognitive Computing

"Cognitive computing is only beginning to realize its vast potential, but already uses of critical importance have emerged: battling fatal diseases through better-informed decisions and personalized care, helping individuals gain confidence in their

White Paper

Best Practices for Optimizing Information

"In order to make wise decisions and build competitve advantage, organizations of all kinds need actionable information - that is, data placed in context so it can support decision-making. Moreover, they need to be able to make today's massive amount

Webinar

Best Practices in Big Data Analytics Webinar

Big data is of immediate relevance to the situation many organizations face today. They need to store, process and use data in significantly greater volumes than ever before. The data comes from a larger number of sources and often differs in kind fr

Benchmark

Big Data Analytics

Applying analytics to big data can help organizations resolve many data-dependent management and operational issues encountered by both business units and the IT groups that support them. But many potential users aren’t sure precisely what big-data a

White Paper

Big Data Analytics

Applying analytics to big data can help organizations resolve many data-dependent management and operational issues encountered by both business units and the IT groups that support them. But many potential users aren’t sure precisely what big-data analytics is or how to use it for business advantage. The result is confusion that raises questions about the best way to proceed. This lack of clarity poses a challenge for organizations seeking competitive advantage, improved profitability, better regulatory compliance or more reliable information security. To make the right decisions, adopters need guidance based on reliable data – the kind that’s drawn from objective, in-depth research.

Benchmark

Big Data Integration

Tools for big-data integration must be able to work with a range of underlying architectures and data technologies that were assessed including data appliances, flat files, Hadoop and in-memory computing as well as conventional database technologies

White Paper

Big Data Integration

Ventana Research Big-Data Integration focuses on the issues associated with accessing and using big data efficiently and and using technologies and tools to facilitate these efforts. This research examined the use of big-data integration in the real world to discover how organizations use it or are planning to use it effectively and derive value from it. The research investigated the range of integration technology capable enough to handle big data regardless of whether it originates in the enterprise or across the Internet. For this reason, tools for big-data integration must be able to work with a range of underlying architectures and data technologies that were assessed including data appliances, flat files, Hadoop and in-memory computing as well as conventional database technologies like RDBMS and the NoSQL and nonrelational structures of content and text.

White Paper

Bridging the Gap between Content and Business Analytics

"Organizations today must utilize many kinds of information to refine their strategy and make smart decisions. Typically this information is stored in a multitude of ready-to-use formats and locations – in-house in enterprise systems, remotely, on th

Webinar

Business Trends in Location Analytics

Location Analytics is defined as the integration, access and use of geographic information and technology to help consumers and businesses to take action and make decisions efficiently and effectively. In addition, using this technology can add value

White Paper

Cognitive Systems Redefine Business Potential

"Cognitive computing is a new category of information technology that combines proven technologies with sophisticated analytical algorithms, natural-language- and machine-based learning and massive computer processing power to yield probabilistic res

Webinar

Cryptic Web Data: The Hidden Opportunity in Big Data

The use of Big Data is prevalent in many companies and across industries. But even with all the tools available, there is still critical data that can escape analytics and is nearly impossible to get. Only 14% of companies being able to actually get

Value Index

Data Integration 2012

With the rise in the use of analytics and big data, companies are dependent on the data they collect. But if the data is not formatted in a way that analytics tools can access and use it, the results produced will be incomplete or inaccurate. This is

White Paper

Data Preparation Adds Value to Big Data

"Data is an essential asset of all organizations. Its use impacts every aspect of a business, not least of all its profitability. Today's data comes from an array of often incompatible sources, including disparate in-house systems, cloud-based enviro

White Paper

Data Preparation: An Enterprise Imperative

"Data is fuel for today’s businesses; they cannot run without it. Like other types of fuel, it must be processed and made ready to use. Many users, however, are unfamiliar with what is required to ensure that the data available to them meets their re

Webinar

Democratizing data science: Advanced analytics as a team sport

Big data is here to stay, and it’s only getting bigger. We’re seeing organizations every day implement and execute strategies to harness that data in ways that improve their business. It’s a big job, even for a highly-trained data scientist—and data

Infographic

Deploying Predictive Analytics for Competitive Advantage

Predictive analytics is a relatively straightforward idea: It is the use of past data to evaluate the likelihood of future outcomes….

Webinar

Discover Innovation Through Analytics

Webinar

Ditch Discovery Doldrums: Unify Silos of Analytics for Self Service Success

Research Perspective

Embracing Data Preparation

"Data is a critical asset for business, but many business professionals have difficulty in getting to the data they need in a timely fashion. The inability to access data and prepare it for effective business use can impede efficiency in making decis

Research Perspective

Evaluation Criteria for Enterprise Geocoding

"The process of geocoding increases the quality of business information by augmenting geographic references to fully support operations and decision-making. Without the dimension added by geocoding, operational risk increases, business cycles are was

Webinar

Five Best Practices in Cloud-Based Analytics

Research Perspective

Fulfilling the Promise of Data Lakes

"Organizations today can be overwhelmed by the flood of data they must deal with. This data arrives from many sources and also is generated internally – in both instances, rapidly, continuously and in a multiplicity of formats. Big data technology o

White Paper

Improving Performance in the Age of the Cognitive Enterprise

"Cognitive systems have now become a reality, and are poised to disrupt long-held views of what computers are capable of. They will enable the emergence of new, highly productive business models, creating opportunities for some while threatening esta

Benchmark

Information Optimization

Organizations need access to timely, accurate information to effectively make decisions,compete, and prosper. But doing this remains more art than science. Accommodating to this situation – being able to act faster and smarter relying on fewer human

White Paper

Information Optimization

Organizations need access to timely, accurate information to effectively make decisions,compete, and prosper. But doing this remains more art than science. Accommodating to this situation – being able to act faster and smarter relying on fewer human assets – requires properly configured, easy and immediate access to whatever information is needed to address a business need.

Benchmark

Internet of Things

The Internet of Things (IoT) is a technology that extends digital connectivity to devices and sensors in homes, businesses, vehicles and potentially almost anywhere. This advance enables virtually any device to transmit its data, to which analytics can then be applied to facilitate monitoring and a range of operational functions.

White Paper

Internet of Things

The Internet of Things (IoT) is a technology that extends digital connectivity to devices and sensors in homes, businesses, vehicles and potentially almost anywhere. This advance enables virtually any device to transmit its data, to which analytics can then be applied to facilitate monitoring and a range of operational functions.

White Paper

IT Analytics

Ventana Research has completed research to benchmark organizations' use of IT analytics. The research assessed organizational  maturity by examining the adequacy of people, process, information and technology competencies required to make the most effective and efficient use of analytics. The findings offer significant new insights into how analytics and the measures and metrics they provide are used to manage IT processes and operations.

Research Perspective

Key Indicators and Data Enable Performance Management

"Performance management consists of the strategy, methodologies and processes to manage the performance of an organization and its business network to achieve an agreed-upon set of goals and objectives. It is an undertaking that returns significant v

White Paper

Keys to a Successful Business Case for Big Data

"Enterprises today must cope with huge and rapidly increasing volumes of data generated by more sources more often and in more formats – a veritable flood of data. Contained in this data are valuable insights that can improve the business’s competiti

White Paper

Master Data Management for Big Data

"Big data has gained the attention of organizations seeking previously unavailable insights that help them compete better. Big data encompasses the storage and processing of any type and volume of information, structured or unstructured, arriving at

Benchmark

Next Generation Predictive Analytics

Many organizations become interested in predictive analytics as a way to enable them to adapt to a changing conditions and increasing pressure to perform. Intense global competition, new ways of conducting business (especially on the Internet) and di

White Paper

Next-Generation Predictive Analytics

Many organizations become interested in predictive analytics as a way to enable them to adapt to a changing conditions and increasing pressure to perform. Intense global competition, new ways of conducting business (especially on the Internet) and difficulty in understanding customers’ behavior and preferences can challenge existing processes and delay decision-making. Businesses also must manage and use effectively a growing flood of data from more sources than ever before.

Webinar

Next Generation Predictive Analytics

Many organizations become interested in predictive analytics as a way to enable them to adapt to a changing conditions and increasing pressure to perform. Intense global competition, new ways of conducting business (especially on the Internet) and di

Webinar

Predictive Analytics: Entering the Mainstream

Predictive analytics is quickly moving out of the shadows into the organizational spotlight. Ventana Research finds that (37%) of companies say that predictive analytics capabilities are very important, yet only(13%) of companies use specific tools t

Webinar

Predictive Analytics: Too Important to Ignore

"Analytics, and in particular predictive analytics are a high priority for organizations today, for one simple reason: Those who do not invest in it will fall behind their competitors. Join industry experts Tony Cosentino from Ventana Research and Ja"

Research Perspective

Product Information Management in an Master Data Management World

"Consistent, accurate product information is essential to meet the expectations of today’s customers. These demanding consumers want detailed information presented to them through whichever of the various channels, including websites and commerce sys

Infographic

Rethinking Data Integration: Business Users Need Integration

Deriving value from analytics requires organizations to prepare data for use, but today's explosion of data volumes, types and sources makes this a challenge….

Infographic

Rethinking Data Integration: Innovation and Integration

Deriving value from analytics requires organizations to prepare data for use, but today's explosion of data volumes, types and sources makes this a challenge….

Infographic

Rethinking Data Integration: Sources and Types of Integration

Deriving value from analytics requires organizations to prepare data for use, but today's explosion of data volumes, types and sources makes this a challenge….

Research Perspective

Selecting a Platform for Enterprise Cloud Data Integration

"Integrating cloud-based data with data inside the enterprise is increasingly important to many organizations, yet most rely on exporting data to spreadsheets and text files for this purpose. But these are outdated approaches that cannot provide eith

Research Perspective

Simplifying Master Data Management

"Data increasingly provides the backbone for all business processes and systems. Thus, the need for accurate, timely information is acute. But as sources and volumes of data increase at unprecedented rates, managing it consistently and keeping data d

Research Perspective

Streamlining Information for Consumer Goods

"Consumer goods is one of the fastest changing industries in business today. The companies that comprise it frequently introduce new products and promotions and must respond with competitive speed to shifting consumer preferences. These market pressu

Research Perspective

Successful Geocoding Yields Powerful Business Results

"Geocoding enriches the geographic context of business information, especially for organizations that operate internationally and those in certain vertical industries. The location intelligence it provides can enhance the value of information that va

White Paper

The Evolution of Cognitive Computing

"Cognitive systems have now become a reality, and are poised to disrupt long-held views of what computers are capable of. They will enable the emergence of new, highly productive business models, creating opportunities for some while threatening esta

eBook

The Hybrid Cloud Helps Midsize Companies Compete

Sales forecasting has been an inexact science, often depending as much on gut instinct as on data. Two reasons for this imprecision are a lack of pipeline information and a reliance on spreadsheets to create and track forecasts. The alternatives, sal

Research Perspective

The Potential of Cognitive Computing Platforms

"A new approach to information technology called cognitive computing promises to alter the business landscape by empowering businesses to make their business processes more effective. Relying on natural-language processing and machine-based continuou

Research Perspective

Three Reasons Why Visual Discovery Falls Short

"Visual discovery enables organizations to visualize large volumes of data to find areas of opportunity and challenge. It provides a more intuitive representation of data than numbers in rows and columns. Visual discovery thus is an important additi

Research Perspective

Using Enterprise Geocoding for a Competitive Edge

"The marketplace is a demanding taskmaster; it insists that a business stay agile and open to new ideas and directions in order to remain competitive. This has very much been the case with location as a customer and operational attribute. With striki

Infographic

Visualizing the Future of Analytics

Organizations are making analytics the highest-priority innovation technology. It's no wonder why. The demands placed on businesses today are unprecedented….

Infographic

Why Data Preparation Maximizes the Value of Big Data

Making optimal use of the huge volumes and varied forms of big data is vital for business success. Big data systems help deal with this challenge, but the data…

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Ventana Research 2016 Technology Innovation Award Winners

Research Calendar

Ventana Research maintains a rigorous approach to its areas of research expertise through a methodology of processes and activities to ensure we provide the best possible insight on technology across business and IT. The representation of which is presented in our Research Agenda which is a foundation for guidance that provides actionable information to help you identify opportunities for improved competitiveness and effectiveness. Unlike other industry analyst firms who have no methodology or publicly available research agenda and are easily biased by clients or the industry. We provide our research calendar and agenda for visibility into the upcoming months of activity.

January

  • Analysts Perspectives
    Big Data A’s
  • Benchmark Research 
    Data Preparation in Collection;
    IOT/Operational Intelligence Published;
    Big Data for Business prospectus available
  • Value Index
    Data Preparation vendor invitations

February

  • Analysts Perspectives
    Big Data Governance
  • Benchmark Research
    IoT/Operational Intelligence in promotion;
    Data Preparation in Collection;
    Big Data for Business in collection
  • Dynamic Insights
    Machine Learning in collection
  • Value Index
    Data preparation in collection

March

  • Analysts Perspectives
    Evolution of Data Science
  • Benchmark Research
    IoT/Operational Intelligence in promotion;
    Data Preparation in Analysis;
    Big Data for Business In collection
  • Dynamic Insights
    Machine Learning published
  • Value Index
    Data Preparation in collection

Q2

  • Benchmark Research
    Data Preparation published;
    Big Data for Business in analysis
  • Dynamic Insights
    Streaming Data
  • Value Index
    Data Preparation in Published
What to see our research plans for the year? Download the full research agenda