This research will help executives and managers to better understand how to improve their analytic efforts with specific knowledge on best and worst practices. Ventana Research believes that with proper planning and execution, companies that deploy and use analytics effectively can achieve a competitive advantage.

Key research findings to be discussed will include:

• the current state of business’ use of analytics and metrics.
• top patterns in the adoption of new methods of business analytics.
• the types of business metrics and indicators that are most important.
• the current state, future direction of and potential investments in business analytics.
• the competencies required for business analytics. 
• top five recommendations for business organizations.