Fully realizing the revenue potential of a sales organization requires effective territory management. Ideally, territories should be optimized to create the right combinations of customers, products and salespeople to maximize sales results, and continuously updated in response to changing market conditions.

Listen to Mark Smith, CEO and chief research officer of Ventana Research, and Jennifer Baltzell, Associate Principal with ZS Associates as they take an in-depth look into the relationship between territory management and sales performance to make informed, data-driven decisions that simplify territory updates and maximize sales results.